1000 Central Avenue Los Alamos, NM 87544

County of Los Alamos

BCC Agenda - Final Lodgers' Tax Advisory Board

Linda Deck, Chair; Matthew Allen

, Vice Chair

; Jennifer Jenson; Jennifer Olsen; and Julie Ruud, Members.

Zoom   Webinar ID: 831 1175 7786 12:00 PM Tuesday, January 18, 2022

This meeting will be conducted over Zoom

To join the meeting:
Please click this URL to join. https://us06web.zoom.us/j/83111757786 Or join by phone:
US: +1 253 215 8782  or +1 346 248 7799  or +1 720 707 2699  or +1 301 715
8592  or +1 312 626 6799  or +1 646 558 8656

Webinar ID: 831 1175 7786

I. ADMINISTRATIVE ACTIONS

A. Call to Order/Introductions

B. Approval of Today's Agenda

C. Review/Approval of Meeting Minutes

Minutes from the Lodgers' Tax Advisory Board Meeting on December
21, 2021.

15426-22

Presenters:

Lodgers' Tax Advisory Board

A - LTAB_DRAFT Minutes December 21 2021

Attachments:

D. Public Comment for Items Not on the Agenda

II. PRESENTATIONS/DISCUSSIONS (ITEMS/PROJECTS FOR POSSIBLE ACTION)

A. FY23 LTAB Work Plan

FY23 Work Plan Template

15396-22

Presenters:

Lodgers' Tax Advisory Board

A - FY23  Workplan Template

Attachments:

III. NEW AND PENDING ITEMS/PROJECTS FOR POSSIBLE ACTION

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January 18, 2022 Lodgers' Tax Advisory Board BCC Agenda - Final

A. Lodging Field Trips (LTAB Member Lodging Establishments)

B. Film Projects Update/Opportunities

C. County Annual Report

D. New Projects Introduction?

IV. MONTHLY REPORTS

A. Councilor Report

B. Tourism Metrics

1. Lodgers’ Tax Revenue Report

Lodgers' Tax Revenue Report

15395-22

Presenters:

Lodgers' Tax Advisory Board

A - Lodgers' Tax Revenue Nov for Jan

Attachments:

2. Visitation by Attraction/Visitor Centers

Visitation by Attraction Report

15427-22

Presenters:

Lodgers' Tax Advisory Board

A - Visitation December 2021

Attachments:

3. Datafy LIVE Analysis

4. Tourism Marketing Report

Tourism Marketing Report

15394-22

Presenters:

Lodgers' Tax Advisory Board

A - Sunny505 Overview January B - Sunny505 Social Media

Attachments:

5. Visitor Materials Distribution

C. Mainstreet/Creative District Report

1. WinterFest 2021 Report

WinterFest 2021 Report

15429-22

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January 18, 2022 Lodgers' Tax Advisory Board BCC Agenda - Final

Presenters:

Lodgers' Tax Advisory Board

A - LACDC Arts and Cultural District Report

Attachments:

2. Farmers Markets Winter Weeklies; Holiday Markets 3. MainStreet Amendment 4. White Rock Proposed Metropolitan Redevelopment Area (MRA)

D.  Upcoming Tourism Events Calendar Updates fyilosalamos.com

E.  County Projects/Updates

1. Brand Action Plan Implementation Reboot

a.  Creative Campaign Process b. Spring Break Tourism Campaign/a-HA! Events & Itineraries c. Community Pride and Ambassador Campaign / Discoveries Action Team

2. Tourism Strategic Plan Implementation (ED Funds)

a. Tourism Implementation Task Force Report b. Visitor Website Redevelopment Pending County Website Contract c.  Visitor Centers/Experience Refresh Issue RFP in 2022

3. Community Services Department (CSD)

a. PROS Division Monthly Report b.  CSD Projects ADA Audit, Integrated Master Plan Project, Pueblo Canyon Project

4. Community Development Department

a. Downtown Master Planning Update b. Development Code Update Process (Chapter 18, Chapter 16) pending process completion c. Mobile Food Vending Ordinance

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January 18, 2022 Lodgers' Tax Advisory Board BCC Agenda - Final

5. Public Works Department (PW)

a. Urban Trail b. White Rock Visitor Center Restrooms and Vendor Pad Design Status

F.  State/Regional Tourism & Outdoor Recreation Industry Updates

1. NM Hospitality Association / NM Tourism Department TRENDS Conf (Jan 25) 2. NM Outdoor Recreation Division 3. NM Economic Development Department

G.  Gateway 3 National Parks

1. Manhattan Project National Historical Park 2. Bandelier National Monument 3. Valles Caldera National Preserve

H.  Other Announcements (All)

V.  NEXT MEETING(S)/FUTURE AGENDA ITEMS

A.  Next Meeting: Tuesday, February 15, 2022, 12-2 p.m. Via Zoom

B.  LTAB Priorities/Agenda Items

VI.  ADJOURN

If you are an individual with a disability who is in need of a reader, amplifier, qualified sign language interpreter, or any other form of
auxiliary aid or service to attend or participate in the hearing or meeting, please contact the County Human Resources Division at
662-8040 at least one week prior to the meeting or as soon as possible.  Public documents, including the agenda and minutes can be
provided in various accessible formats.  Please contact the personnel in the Economic Development Department at 662-8087 if a
summary or other type of accessible format is needed.

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Document Outline