Lodgers' Tax Advisory Board
County of Los Alamos
BCC Agenda
1000 Central Avenue Los Alamos, NM 87544
Jennifer Olsen, Chair; Conner Tharp, Vice-Chair; Dana Even; Kevin Holsapple; and Sonia Ruiz, Members
1000 Central Avenue, Council Chambers 12:00 PM Tuesday, November 18, 2025
NOTE: This meeting is in person and open to the public. However, for convenience,
the following Zoom meeting link and/or telephone call in numbers may be used for
public viewing and participation:
https://us06web.zoom.us/j/85072848071
Or Telephone:
Dial(for higher quality, dial a number based on your current location):
US: +1 253 215 8782 or +1 346 248 7799 or +1 669 900 6833 or +1 301 715 8592
or +1 312 626 6799 or +1 929 205 6099
Webinar ID: 850-7284-8071
I. ADMINISTRATIVE ACTIONS
A. Call to Order/Introductions
B. Approval of Today's Agenda
C. Review/Approval of Meeting Minutes
Minutes from the Lodgers' Tax Advisory Board Meeting on August 19,
2025
i.
Recommendation:
I move the board approve the Lodgers' Tax Advisory Board Meeting minutes from
August 19, 2025.
A - Minutes from the Lodgers' Tax Advisory Board Meeting on August 19, 2025
Attachments:
D. Public Comment for Items Not on the Agenda
II. PRESENTATIONS/DISCUSSIONS
Year 7 Progress Report Tourism Strategic Plan: 2.1, 2.2, 3.1, and 3.2
Implementation Action Plan
A.
Page 1 County of Los Alamos Printed on 11/14/2025
November 18, 2025 Lodgers' Tax Advisory Board BCC Agenda
A - LAC Tourism Strategic Plan 2018 B - Year 7 Progress Report Tourism Strategic Plan Implementation Action Plan 2.1-3.2
Attachments:
DestinationiQ Introductory Presentation
B.
A- LTAB Meeting Deck_DestinationiQ B- AGR26-05 DestinationiQ_RECORDED
Attachments:
Holsapple Recommendations for Characterizing and Improving the
Economic Benefit of Tourism to Los Alamos County
C.
A - Improving Economic Benefits - Holsapple
Attachments:
Holsapple Recommendations for Enriching Our Attractions and
Downtowns and Celebrating the Natural Beauty of the Los Alamos County
Setting
D.
A - Enriching Attractions - Holsapple
Attachments:
III. Monthly Reports
Discover Los Alamos
A.
A - June 2025 Monthly Report B - July 2025 Monthly Report C- August 2025 Monthly Report
Attachments:
Sunny505 Report
B.
A - September 2025 - LTAB Overview - Sunny505 B - September 2025 LTAB Report-Sunny505 C - September Executive Summary Report Datafy - Sunny 505 D - September 2025 - LTAB Overview - Sunny505 E - September 2025 LTAB Report-Sunny505 F - August 2025 Datafy Report - Sunny505
Attachments:
Lodgers' Tax Revenue Report
C.
A - FY25 Lodgers' Tax B - 202510FundStatementOfficialUse
Attachments:
D. Other Announcements (All)
IV. NEXT MEETING(S)/FUTURE AGENDA ITEMS
The next meeting is scheduled for December 16, 2025. The meeting will be held at 12
p.m. in Council Chambers located at 1000 Central Ave. Los Alamos, New Mexico.
V. ADJOURN
Page 2 County of Los Alamos Printed on 11/14/2025
November 18, 2025 Lodgers' Tax Advisory Board BCC Agenda
If you are an individual with a disability who is in need of a reader, amplifier, qualified sign language interpreter, or any other form of
auxiliary aid or service to attend or participate in the hearing or meeting, please contact the County Human Resources Division at
662-8040 at least one week prior to the meeting or as soon as possible. Public documents, including the agenda and minutes can be
provided in various accessible formats. Please contact the personnel in the Economic Development Department at 662-8087 if a
summary or other type of accessible format is needed.
Page 3 County of Los Alamos Printed on 11/14/2025