"It's true. Research shows that all beverages contribute to proper hydration. That means [ ... ] Diet Coke helps you stay hydrated all day long."
I'm visualizing a big laboratory full of spectacled scientists in white lab coats, cages full of lab rats with hanging water bottles filled with hundreds of different beverages. The sign outside the building says "School of Hydration Science".
I wonder which journals publish the peer-reviewed hydration research papers?
Non-diet Coke cartons have almost the same note, except they leave out the "Research shows" part. I wonder if that means the lab rats didn't stay properly hydrated with regular Coke, so they had to toss those data points out of the final paper?
[ 20:24 Jul 27, 2007 More humor | permalink to this entry | comments ]