My Letter to the Editor: Make Your Voice Heard On 'Live Exponentially' (Shallow Thoughts)

My Letter to the Editor: Make Your Voice Heard On 'Live Exponentially'

More on the Los Alamos "Live Exponentially" slogan saga: There's been a flurry of letters, all opposed to the proposed slogan, in the Los Alamos Daily Post these last few weeks.

And now the issue is back on the council agenda; apparently they're willing to reconsider the October vote to spend another $50,000 on the slogan.

But considering that only two people showed up to that October meeting, I wrote a letter to the Post urging people to speak before the council: Letter to the Editor: Attend Tuesday's Council Meeting To Make Your Voice Heard On 'Live Exponentially'.

I'll be there. I've never actually spoken at a council meeting before, but hey, confidence in public speaking situations is what Toastmasters is all about, right?

(Even though it means I'll have to miss an interesting sounding talk on bats that conflicts with the council meeting. Darn it!)

A few followup details that I had no easy way to put into the Post letter:

The page with the links to Council meeting agendas and packets is here: Los Alamos County Calendar.

There, you can get the short Agenda for Tuesday's meeting, or the full 364 page Agenda Packets PDF.

The branding section covers pages 93 - 287. But the graphics the council apparently found so compelling, which swayed several of them from initially not liking the slogan to deciding to spend a quarter million dollars on it, are in the final presentation from the marketing company, starting on page p. 221 of the PDF.

In particular, a series of images like this one, with the snappy slogan:

Breathtaking raised to the power of ^you
LIVE EXPONENTIALLY

That's right: the advertising graphics that were so compelling they swayed most of the council are even dumber than the slogan by itself. Love the superscript on the you that makes it into an exponent. Get it ... exponentially? Oh, now it all makes sense!

There's also a sadly funny "Written Concept" section just before the graphics (pages 242- in the PDF) where they bend over backward to work in scientific-sounding words, in bold each time.

But there you go. Hopefully some of those Post letter writers will come to the meeting and let the council know what they think.

The council will also be discussing the much debated proposed chicken ordinance; that discussion runs from page 57 to 92 of the PDF. It's a non-issue for Dave and me since we're in a rural zone that already allows chickens, but I hope they vote to allow them everywhere.