Shampoo marketing (Shallow Thoughts)

Akkana's Musings on Open Source Computing and Technology, Science, and Nature.

Thu, 06 Dec 2007

Shampoo marketing

[citrus shampoo] I bought a new bottle of shampoo. Like many shampoos, its label tries to promote it as a natural, healthy alternative for natural, healthy hair. To this end, it proclaims that it's "enriched with orange fruit extract and provitamin B5".

Leaving aside the question of "What's provitamin B5 and why should it be good to rub it on the outside of a dead keratin layer?", I like the colorful, natural, healthy looking picture on the front of the bottle.

The picture shows two halves of a sliced orange; a wedge of lime; and ... a watermelon?

Now, I know I'm not a botanist, but somehow I'd been unaware up to now that watermelon was a citrus fruit.

Amazing what you can learn simply from browsing the supermarket aisles!

[ 17:38 Dec 06, 2007    More humor | permalink to this entry | ]

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